Affinity Marketing And Benefits For Marketers
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| Affinity Marketing |
Many types of businesses can partner affinity groups, regardless of size, scope or products offered. This business can come from different industries, ranging from small cafeterias to major credit card companies.
Affinity Marketing simple example is a team sport that contains all of the logos on the clothes they wear. Sports teams and sponsors earn money to buy better equipment and spend more teams. Logo getting their brand recognized and they can see the tie as a brand exercise.
Similarly, if you notice any travel portal, you will see it as an affinity group where a variety of people to collaborate with each other. For example, travel agents, hotels, airlines, railways, food suppliers, local travel coordinator, so on and so forth.
In addition, the affinity group members subscribe to a large category, and can vary from individual to organizational entities. This means that the shareholders, a health club enthusiasts, entrepreneurs, employees or even customers can be included in this group.
Benefits Has Obtained Via Affinity Marketing
This type of partnership, which is also known as affinity marketing campaign, is the scenario for all businesses.
Affinity Marketing Benefits for Suppliers
On joining the affinity group, the supplier has a major advantage because it has access to information about affinity groups, and therefore they get a better knowledge in a simplified target audience. This advantage is bundled with a decrease in the cost of marketing research, because they have the opportunity to carry out joint research programs with other group members. Therefore, generating sales of their products at a lower price, and consequently gain more customers.
Customer lifetime value is also higher, because suppliers will spend less on retention rates, or simply because the customer will make a purchase via another affinity group members. Significant benefits that can not be ignored, is the improvement of the image of business especially when business partners with organizations that already have a positive relationship with a group of consumers.
Data Affinity Group facilitates operational efficiency, such as suppliers can target marketing communication more accurate and convey a clear marketing message. In addition, the knowledge that the affinity group has helped suppliers to gain a greater understanding rapid and profound study of the target audience.
Benefits of Affinity Marketing For Affinity Group
Affinity groups can benefit from the increase in their profits through commissions or fees request for any members who want to join the group. In addition, if they have a product to sell, they can avoid or reduce the cost of merchandise and they also have a chance to boost their reputation without taking big risks. Affinity groups also have the advantage to expand or enhance their brand with a lower risk and lower cost because they will avoid to become a direct supplier of products or services.
Being all under one umbrella, affinity groups are developing more opportunities to communicate with its members that lead to effective collaboration and create a clear path to achieve a common goal.
Affinity Marketing Benefits For Customers
Customers also benefit from this partnership, but will depend on the nature of the affinity group and the type of product or service they buy. For example, they can buy a product with additional price cuts and they have more confidence in what they buy, because the partnership between affinity groups and their companies. More than that, they also have the possibility to buy goods that have been designed specifically for them, such as in the case of a health club.
End consumers also get personal satisfaction because they feel that they have triggered an indirect payment to the affinity group associated with the value of their purchase.
It is important to note that the partner or a member of an affinity group also carries legal responsibility, therefore, both members must make the draft requirements and undertake the responsibility to ensure that all needs are met. Having agreed to these terms, affinity partnerships flourish.
Affinity Marketing in today's business lines turned out to be effective in acquiring new customers and capture a larger audience, especially for businesses that still need to grow. Therefore, partnering with an organization that has had a major influence on a particular segment is a shorter way to pick which implies good benefits but also obligations.
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